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LETTERS

CONTRAST

Enhancing a competitive position of bei through the extension of pro-innovation service catalog for enterprises

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this enigmatic name of a project means new pro-innovation consulting service which has been created and provided – AUDIT FOR MARKETING NEEDS. During implementation of the project in the period from 01.06.2009 to 30.04.2011, the service was free of charge. During this period companies which benefited from the service received a certificate of de minimis aid.

The service made it possible not only to examine marketing needs, but also to provide professional help of experts and obtaining recommendations in the area of introducing marketing innovation in a company. The project was co-financed by the European Union from the European Regional Development Fund.